Earn the most prestigious title in your career and develop leadership skills suited to today’s global business challenges. This online DBA program empowers you to innovate and lead at the highest levels.
Doctorate
Mar 31, 2025
36 Months
This course was designed to empower experienced professionals with advanced knowledge and research skills to enable them to drive innovation. Upon completion, learners will be awarded an DBA degree from Euro Asian, Geneva.
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Doctor Degree in Business Administration
1. Classical and Contemporary Sociological Theory
Understand Marx's view on societal structures and alienation influencing behavior, Weber's emphasis on rationalization and bureaucracy affecting individual agency, and Durkheim's focus on social norms and collective consciousness shaping behavior. Apply their insights to explore cognitive patterns, workplace behavior, and psychological responses within socio-economic and institutional contexts in industrial settings.
Learn about power dynamics, social structures, ideology critique, and emancipatory knowledge. Understand how societal influences shape cognition, behavior, and workplace practices. Apply critical perspectives to challenge assumptions in psychological research and practice, fostering ethical, inclusive, and context-aware interventions in cognitive, behavioral, and industrial psychology
Learn how post-structuralism challenges fixed meanings, emphasizing the role of language, power, and context in shaping human behavior and cognition. Understand its critique of universal truths, and explore implications for identity, subjectivity, and institutional practices in cognitive, behavioral, and industrial-organizational psychology.
Understand how modernity and late modernity shape individual and collective identities, influencing cognition and behavior. Explore globalization’s impact on cultural norms, workplace dynamics, and mental health. Study theorists like Giddens and Bauman to examine how rapid societal changes affect psychological processes, organizational behavior, and cross-cultural interactions in industrial settings.
2. Research Methodology and Epistemology
Understand the fundamentals of qualitative and quantitative research designs, including data collection methods, analysis techniques, and when to use each. Focus on experimental, correlational, and case study designs. Emphasize application in cognitive, behavioral, and industrial psychology to explore mental processes, behaviors, and workplace dynamics with scientific rigor and ethical integrity.
Learn to design immersive fieldwork, conduct participant observation, and apply thick description. Master ethical considerations, rapport building, and reflexivity. Analyze qualitative data to uncover cognitive, behavioral, and workplace patterns. Understand how ethnographic insights inform psychological theory and interventions across individual and organizational contexts.
Learn to interpret language, stories, and communication patterns to uncover cognitive and behavioral processes, identity construction, and meaning-making. It aids in understanding individual and group dynamics, workplace interactions, and the role of narratives in shaping psychological experiences and organizational behavior.
Learn how feminist and postcolonial methodologies challenge dominant psychological paradigms by emphasizing context, power dynamics, and marginalized voices. Explore how these approaches reshape research design, interpretation, and ethics in cognitive, behavioral, and industrial psychology—fostering inclusive, reflexive, and socially just understandings of human behavior and mental processes across cultures and identities.
3. Culture, Media, and Representation
Explore how culture shapes cognitive processes, influences behavior, and impacts consumption patterns. Understand cultural norms, identity, media influence, and symbolic meaning in products. Study consumer psychology, decision-making, and the role of emotions and social context. Examine implications for industrial settings, marketing strategies, and cross-cultural psychological research.
Explore how popular culture influences identity formation, self-perception, and group dynamics. Focus on media effects, consumer behavior, cultural narratives, and social norms. Examine cognitive biases, behavioral conditioning, and workplace identity. Understand how cultural artifacts shape individual and collective psychology, impacting motivation, decision-making, and organizational behavior in diverse settings.
Explore how media and digital cultures shape cognition, behavior, and social identity. Study media influence on attention, memory, and decision-making. Examine digital environments' effects on mental health, workplace behavior, and social interactions. Understand the media's role in shaping norms, values, and psychological responses in industrial and organizational contexts.
Learn how images shape perception, behavior, and social norms. Learn about signs, symbols, media influence, and meaning-making processes. Focus on how visual stimuli impact cognition, emotional response, identity, and decision-making—critical for cognitive, behavioral, and industrial psychological applications.
4. Identity, Race, Gender, and Sexuality
Learn how intersectionality shapes individual identities across race, gender, class, and more. Explore how these intersecting identities influence cognition, behavior, and workplace dynamics. Analyze identity politics’ role in social perception, bias, and mental health. Apply insights to develop inclusive, psychologically-informed strategies in cognitive, behavioral, and industrial-organizational psychology research.
Learn how race influences cognitive processes, behavior, and workplace dynamics. Learn how racialization affects identity, mental health, biases, decision-making, and social interactions. Explore implications for diversity, inclusion, and equity in various psychological subfields.
Learn how gender influences cognition, behavior, and workplace dynamics. Key areas include gender identity, gender roles, intersectionality, social construction of gender, and feminist perspectives on power, which inform research in cognitive, behavioral, and industrial psychology.
Understand identity, gender, and sexuality from psychological, social, and cultural perspectives. It informs research on intersectionality, mental health, discrimination, workplace dynamics, and cognitive development, fostering inclusive and equitable psychological practices.
5. Globalization and Transnationalism
Focus on understanding the psychological impacts of migration, identity formation, cultural adaptation, stress and resilience in diasporas, and how migration influences behavior in work environments. Analyze cognitive processes related to acculturation, discrimination, and integration.
Focus on Global Capitalism and Labor involves understanding how economic systems influence cognitive and behavioral processes, workplace dynamics, employee well-being, motivation, and productivity. Key areas include labor market impacts, globalization effects on mental health, and the psychological consequences of economic inequality and job insecurity.
Learn about cultural interactions shape cognitive processes, behavior patterns, and workplace dynamics. It involves exploring how cultural diversity influences decision-making, problem-solving, identity, and adaptation, fostering cross-cultural competencies in organizational and behavioral psychology.
Learn how identity, social behaviors, and group dynamics are influenced by national versus global perspectives. Key insights include cognitive biases, intergroup relations, cultural adaptation, and their impact on work environments, cooperation, and individual behaviors.
6. Political Sociology and Power Structures
Focus on how state structures, civil society, and democratic values influence cognitive processes, behavior, and organizational dynamics. Explore the impact of social systems on individual decision-making, group behavior, and workplace environments. Understand how democracy shapes psychological well-being, identity, and collective action in society.
Learn about the relationship between the state, civil society, and democracy is crucial for understanding how societal structures influence individual behavior, decision-making, and group dynamics. This knowledge aids in exploring how governance shapes cognitive and social processes within organizations and communities.
Explore how surveillance influences cognition, behavior, and workplace dynamics. Investigate the psychological effects of surveillance, such as stress, autonomy, and conformity, and how biopolitics shapes individual and collective behaviors, impacting mental health and organizational strategies.
Understand how societal norms, power structures, and dominant ideologies influence individual behavior, cognitive processes, and organizational dynamics. It aids in examining how individuals or groups resist and challenge these norms, impacting decision-making, mental health, and workplace practices.
7. Sociology of Knowledge and Education
Explore the evolution of psychological theories, research methodologies, and their socio-cultural context. Understanding the historical development of cognitive, behavioral, and industrial psychology, alongside key figures and paradigms, will deepen your theoretical grounding and critical thinking.
Examine how education influences identity, career trajectories, and social mobility, particularly within psychology. Investigate how institutional policies impact access to education, diversity, and academic success in cognitive, behavioral, and industrial psychology fields.
Learn how pedagogy influences cognitive development, behavioral learning, and cultural transmission. Study theories of learning, teaching methods, and cultural contexts, examining how knowledge and values are passed across generations. Explore the intersection of education, cognition, and behavior in diverse cultures.
Learn how market-driven policies shape educational institutions. This includes exploring the impact on research funding, academic freedom, mental health, student well-being, and how neoliberalism influences cognitive, behavioral, and industrial psychology in academia.
8. Postcolonial and Decolonial Thought
Learn about colonial legacies shaped knowledge production, including psychological theories. It informs critical analysis of Western-centric models, decolonizing methodologies, and addressing power dynamics in psychological practice, research, and organizational structures.
For your PhD in Psychology, studying Indigenous Knowledge Systems can enrich your understanding of cognitive processes, social behavior, and mental health from diverse cultural viewpoints. Focus on how traditional knowledge impacts decision-making, community well-being, mental resilience, and conflict resolution, integrating these insights with contemporary psychological theories.
In the context of a PhD in Psychology (Cognitive, Behavioural, Industrial), studying Subaltern Studies helps understand marginalized voices, the impact of power dynamics on behavior, and how social structures influence cognition and behavior. It offers insights into resistance, identity, and the psychological effects of oppression and marginalization.
Learn about traditional research methods to marginalize non-Western perspectives, challenging epistemological dominance, integrating indigenous knowledge systems, and promoting inclusive, culturally sensitive methodologies to better address diverse populations and promote social justice in psychological research.
9. Everyday Life and the Sociology of Emotions
Explore how routine behaviors and cognitive patterns shape human experience. Focus on understanding how habitual actions influence mental processes, decision-making, and social interactions, particularly in work environments, and how these practices can be optimized for well-being and productivity.
Understand key emotion and affect theories, such as the James-Lange, Cannon-Bard, and Schachter-Singer theories. Study how emotions influence cognition, decision-making, and behavior, especially in organizational settings. Explore emotional intelligence, motivation, and affective forecasting for applications in cognitive and industrial psychology.
Focus on embodiment and sensory sociology would involve understanding how physical experiences, body perceptions, and sensory processing influence cognition, behavior, and social interactions. It highlights the interplay between sensory experiences, social contexts, and individual psychological processes, enhancing insights into human behavior and mental health.
Understand how daily routines, time perception, and rhythms influence cognitive processes, behavior patterns, and productivity. It explores how time management, work-life balance, and circadian rhythms affect well-being and organizational efficiency.
10. Science, Technology, and Society (STS)
Understand how time perception, routines, and environmental cues influence cognitive processes, behavior, and work dynamics. It explores the interplay between individual time management, productivity, mental health, and societal expectations in various settings.
Understand how technoculture and posthumanism influence human cognition, behavior, and identity. Study the psychological implications of emerging technologies, human-machine interactions, digital environments, and the evolving concept of the self in a posthuman world.
Learn how digital platforms shape human behavior, cognition, and social interactions. You should focus on AI's impact on decision-making, social dynamics, mental health, ethics, and the intersection of technology with workplace psychology.
Learn about ethical implications of technology in cognitive enhancement, behavioral interventions, and workplace automation. Explore issues of privacy, consent, bias in AI, and the impact of technological advancements on mental health, well-being, and societal behavior.
Conduct original research to address a real-world business problem. Learn to formulate research questions, apply theoretical frameworks, and contribute to academic and professional knowledge. Every Learner will go through these following six simple steps to complete their Thesis with the help of a Professional Expert.
What Our Learners Have To Say About Us
Pursuing my Doctorate in Business Administration was more than just an academic pursuit—it was a transformational journey. The research support and global exposure helped me establish myself as a thought leader in strategic management.
Analyze how Amazon or Netflix navigated shifting market conditions through strategic foresight, innovative thinking, and effective change management. Examine key decisions, adaptations to technology and consumer behavior, and leadership in driving transformation. Highlight lessons in resilience, long-term vision, and innovation that enabled sustained competitive advantage.
Analyze Satya Nadella’s transformational leadership at Microsoft, focusing on how his leadership style influenced employee motivation and drove cultural change. Examine key initiatives, communication strategies, and leadership behaviors that reshaped the company’s vision, collaboration, and innovation. Evaluate outcomes through performance improvements, employee engagement, and organizational culture transformation.
Analyze how Apple maintained supply chain resilience during COVID-19, focusing on logistics optimization, risk management strategies, and supplier relationship management. Examine disruptions faced, Apple’s response, and lessons learned. Highlight how Apple adapted operations, diversified suppliers, and leveraged technology to ensure continuity and meet global demand during the pandemic.
In this case study, analyze Tesla’s approach to raising capital and taking financial risks. Evaluate its valuation methods, capital structure decisions, and strategic financial choices. Assess how these influenced growth, investor confidence, and market positioning, while considering implications for long-term sustainability and competitive advantage in the electric vehicle industry.
In this case study, analyze how Airbnb achieved rapid growth through disruptive innovation. Focus on its unique business model, how it scaled operations globally, and secured funding to fuel expansion. Examine key strategies, challenges faced, and the impact of innovation on the hospitality industry’s traditional dynamics.
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Analyze how Coca-Cola tailors its branding and marketing strategies to different regions using consumer psychology insights and data-driven approaches. Examine specific regional campaigns, cultural adaptations, and how consumer behavior influences branding decisions. Highlight the effectiveness of personalized marketing and the role of data in shaping Coca-Cola’s global yet local brand presence.
Analyze the Volkswagen emissions scandal by examining the ethical lapses, failures in compliance, and the role of the board. Evaluate how decisions were made, who was responsible, and how stronger governance could have prevented it. Recommend strategies to enhance ethical decision-making, regulatory compliance, and board accountability in corporate settings.
Frequently Asked Questions
This is a doctoral-level program for professionals who want to lead through research and
innovation. It blends academic depth with real-world impact, helping you turn workplace
challenges into meaningful, research-driven solutions.
Yes, absolutely. It's built with your schedule in mind. You can pursue this PhD alongside your
job, with flexible study hours and a structure that respects your work-life balance.
This is a blended program, primarily conducted online. You'll learn through a mix of live virtual
sessions, recorded lectures, guided mentorship, and independent research. No campus visits
required—unless you choose to attend optional events.
You’ll learn from globally recognized faculty—experienced researchers, tenured professors, and
industry experts. They’ll not only teach you but guide your research journey with real insight and
personalized attention.
Instead of a traditional thesis, you’ll work on a Practicum Research Project. It’s based on a real
issue from your work or industry. With your advisor’s help, you’ll research it rigorously and may
even publish it, depending on your goals.
Not at all. This PhD is designed for professionals, not career academics. You’ll be supported
through every research step—from forming questions to analyzing data—with practical
guidance tailored to your experience level.
Most learners complete the program in about 2.5 to 3 years, depending on how much time you
dedicate. The flexible design means you can move at your own pace, balancing study with your
personal and professional life.
Yes. The degree is awarded by Euro Asian University in Estonia, a recognized institution within
the European Higher Education Area. It holds academic value across Europe, the U.S., and
beyond.
Publishing is not required but highly encouraged. If your work has practical or academic value,
your advisor can guide you in submitting it to journals or presenting it at conferences.
The cohort includes senior executives, consultants, educators, entrepreneurs, and mid-career
professionals. Everyone brings unique experiences, making for rich peer discussions and
networking opportunities.
Whether you want to teach, lead strategic transformation, consult, or start your own research
firm, this PhD helps position you as a subject matter expert and decision-maker in your domain.
The application is simple. Share your academic and professional background, express your
research interests, and have a short conversation with our admissions team. From there, we’ll
guide you through every step
Our advisors are available around the clock to answer questions and support your educational journey. Connect with us today to explore how upGrad can help you meet your career goals.
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