Earn the most prestigious title in your career and develop leadership skills suited to today’s global business challenges. This online DBA program empowers you to innovate and lead at the highest levels.
Doctorate
Mar 31, 2025
36 Months
This course was designed to empower experienced professionals with advanced knowledge and research skills to enable them to drive innovation. Upon completion, learners will be awarded an DBA degree from Euro Asian, Geneva.
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Doctor Degree in Business Administration
1. Cognitive Psychology
Learn about brain-behavior relationships, neural mechanisms of cognition, perception, memory, decision-making, attention, emotion regulation, and neuroplasticity. Study neuroimaging techniques, cognitive biases, executive functions, and their applications in workplace behavior, therapy, learning, and human-computer interaction for practical and theoretical insights.
Learn about attention, filters sensory input, influences perception, and guides behavior. Explore models like selective and divided attention, top-down/bottom-up processing, perceptual load, and cognitive biases. Understand neural mechanisms, individual differences, and real-world applications in therapy, workplace efficiency, and human-computer interaction.
Understand encoding, storage, and retrieval of information. Explore types of memory (sensory, short-term, long-term), working memory, and forgetting. Study cognitive models, memory biases, and neurobiological bases. Apply theories to behavior, learning, and decision-making. Examine implications for workplace performance, therapy, and human-computer interaction in industrial and organizational psychology contexts.
Understand cognitive processes behind problem solving and decision making, including heuristics, biases, and reasoning. Explore behavioral patterns, emotional influences, and social dynamics. In industrial psychology, focus on organizational decisions, leadership styles, and team-based problem solving. Apply theories to real-world contexts, emphasizing evidence-based strategies and ethical considerations in human behavior and workplace efficiency.
2. Behavioral Psychology
Understand Classical and Operant Conditioning principles, mechanisms of learning, stimulus-response associations, reinforcement types, behavior modification techniques, and applications in therapy, workplace motivation, and habit formation. Explore historical foundations, key experiments (Pavlov, Skinner), and modern adaptations in cognitive-behavioral and organizational settings.
Learn principles of classical and operant conditioning, reinforcement strategies, cognitive-behavioral interventions, and ethical considerations. Explore applications in therapy, workplace behavior, and habit formation. Understand behavior change models, self-regulation, motivation theories, and evidence-based techniques. Examine experimental designs and real-world implementation relevant to cognitive, behavioral, and industrial-organizational psychology contexts.
Learn about reinforcement (positive/negative) and punishment (positive/negative) to understand behavior modification. Focus on operant conditioning, schedules of reinforcement, and real-world applications in therapy, workplace motivation, and cognitive-behavioral change. Explore ethical implications and how these models influence decision-making, learning, and performance in cognitive, behavioral, and industrial-organizational psychology contexts.
Study behavior modification principles, reinforcement theories, functional behavior assessments, and intervention strategies. Understand their applications in cognitive-behavioral therapy, workplace behavior shaping, and decision-making processes. Study ethical considerations, data-driven analysis, and real-world implementation to enhance individual and organizational outcomes within cognitive, behavioral, and industrial psychology domains.
3. Industrial and Organizational Psychology
Learn key concepts of organizational culture, motivation, leadership, group dynamics, and change management. Focus on cognitive biases, decision-making, employee behavior, workplace well-being, and communication patterns. Understand how culture shapes behavior, influences performance, and affects organizational effectiveness—linking psychological theories to real-world organizational contexts for applied research and intervention development.
Study the cognitive processes behind motivation, behavioral theories like reinforcement and goal-setting, and industrial-organizational frameworks such as job satisfaction, intrinsic/extrinsic motivation, and leadership styles. Examine how motivation impacts performance, employee engagement, productivity, and well-being. Explore intervention strategies, performance appraisal systems, and workplace design to enhance motivation and organizational effectiveness.
Understand cognitive biases in hiring, behavioral assessments, and decision-making processes. Study personality traits, emotional intelligence, and motivation in candidates. Explore structured interviews, psychometric testing, and validity of selection tools. Analyze fairness, diversity, and legal considerations in recruitment. Apply psychological theories to optimize organizational fit, performance prediction, and talent retention.
Study the psychological causes and effects of work stress, focusing on cognitive overload, behavioral responses, and industrial factors. Explore stress models, coping mechanisms, burnout, job satisfaction, and organizational interventions. Understand how workplace design, leadership, and culture influence mental health to develop strategies enhancing employee well-being and performance in occupational settings.
4. Research Methods in Psychology
Understand core principles of experimental design, including control groups, randomization, and variable manipulation. Learn hypothesis formulation, statistical testing (e.g., t-tests, ANOVA), effect sizes, and p-values. Emphasize validity, reliability, and replication. Apply designs in cognitive, behavioral, and industrial-organizational contexts to ensure rigorous, ethical, and insightful psychological research.
Learn statistical analysis, experimental design, and data interpretation for quantitative methods. Understand interviews, case studies, thematic analysis, and grounded theory for qualitative methods. Master mixed-methods research, ethical considerations, and validity issues. Apply these to cognitive processes, behavior patterns, and workplace dynamics to ensure rigorous, context-relevant psychological research.
Learn about core concepts like test construction, reliability, validity, factor analysis, item response theory, and scale development. Understand measurement of cognitive abilities, personality, attitudes, and behaviors. Explore applications in clinical, organizational, and educational settings. Emphasize ethical testing practices, statistical techniques, and cultural considerations for accurate psychological assessment across diverse populations.
Learn data cleaning, descriptive statistics, and inferential tests (t-tests, ANOVA, regression) using SPSS/R. Master correlation, factor analysis, and reliability tests (Cronbach’s alpha). Understand hypothesis testing, effect sizes, and assumptions. Apply techniques to analyze cognitive, behavioral, and industrial psychology data. Develop reproducible, ethical, and insightful research practices.
5. Psychological Assessment and Testing
Understand theories of intelligence (e.g., Spearman, Gardner), personality models (e.g., Big Five, MBTI), and psychometric principles. Learn test construction, validity, reliability, and ethical use in diverse settings. Explore applications in cognitive assessment, behavioral profiling, and industrial hiring, performance, and leadership. Consider cultural biases and technological advancements in testing.
Learn principles of reliability, validity, item analysis, norming, and scaling. Understand test construction steps, standardization processes, and ethical considerations. Focus on applications in cognitive assessment, behavioral evaluation, and industrial/organizational settings. Master psychometric techniques and statistical methods for developing culturally appropriate, scientifically sound psychological tools for research and applied practice.
Learn about assessment tools and techniques used to evaluate physical, mental, and emotional health in clinical and workplace settings. Understand diagnostic criteria, risk factors, job-related health hazards, and how assessments guide treatment, rehabilitation, and workplace accommodations for employee well-being and safety.
Learn about informed consent, confidentiality, test bias, and fairness across diverse populations. Understand cultural sensitivity, language barriers, and ethical responsibilities of test administrators. Recognize how socio-cultural contexts influence test interpretation and avoid discrimination, ensuring inclusive and respectful assessment practices.
6. Neuropsychology and Brain Functioning
Learn the basics of brain anatomy, principles of neuroimaging, and key techniques like MRI, fMRI, PET, CT, and EEG. Understand how each method captures brain structure or activity, their applications in research and medicine, their strengths and limitations, and how brain mapping contributes to understanding cognition, behavior, and neurological disorders.
Study vaccine types, design strategies, and production technologies including recombinant and mRNA-based vaccines. Understand immune response mechanisms, adjuvants, and delivery systems. Learn immunodiagnostic techniques like ELISA, lateral flow assays, and biosensors. Explore applications in infectious disease control, cancer immunotherapy, and emerging pathogen surveillance, along with regulatory and safety considerations.
The frontal lobe is crucial for executive functions, including planning, decision-making, problem-solving, impulse control, and emotional regulation. It supports working memory, attention, and goal-directed behavior. Understanding its structure, functions, and impact of damage helps in grasping how the brain manages complex tasks and adapts to changing situations.
Learn the types of cognitive impairments (e.g., memory loss, attention deficits), major disorders like dementia, Alzheimer's, and traumatic brain injury, their symptoms, causes, diagnosis methods, and treatment options. Understand neurological and psychological aspects, the impact on daily life, and strategies for care, rehabilitation, and improving quality of life.
7. Social and Cultural Psychology
Learn how individuals behave in groups, including roles, norms, and cohesion. Understand decision-making, conflict resolution, and communication patterns. Explore social influence types—conformity, compliance, and obedience—and factors affecting them. Analyze leadership styles, groupthink, and peer pressure. Apply these concepts to improve collaboration, motivation, and group performance in various settings.
Understand the definitions and differences between stereotypes, prejudice, and discrimination. Learn how stereotypes form, their impact on individuals and society, and how prejudice leads to biased attitudes. Study the social, psychological, and cultural roots of discrimination. Explore strategies to reduce bias, promote inclusion, and encourage empathy and equitable treatment.
Learn about how culture shapes behavior, values, communication, and social norms. Understand key frameworks like Hofstede’s dimensions, including individualism vs. collectivism and power distance. Explore cross-cultural differences in behavior, the impact on teamwork and leadership, and how cultural awareness enhances interpersonal and global business interactions.
Learn about how people perceive, interpret, and respond to others' behavior. Understand key concepts like schemas, heuristics, and biases. Study attribution theories—how individuals explain causes of behavior, including internal (dispositional) and external (situational) attributions. Explore errors like the fundamental attribution error and self-serving bias in social judgments.
8. Developmental Psychology
Learn key cognitive stages from infancy to old age, including Piaget’s theory, language acquisition, memory changes, and problem-solving abilities. Understand how biology, environment, and culture influence cognitive growth. Explore age-related cognitive decline, lifelong learning, and neuroplasticity. Apply insights to education, healthcare, and personal development across different life stages.
Emotional and social development involves understanding emotions, forming healthy relationships, developing empathy, self-regulation, communication skills, and social awareness. It also includes learning to manage stress, build self-esteem, cooperate with others, and resolve conflicts. These skills are crucial for personal growth, mental well-being, and successful interactions in social and professional settings.
Learn about the four attachment styles (secure, avoidant, ambivalent, disorganized) and their impact on child development. Understand Baumrind’s parenting styles—authoritative, authoritarian, permissive, and neglectful. Explore how parenting influences emotional regulation, self-esteem, and relationships. Recognize the role of early bonding in shaping lifelong behavior, resilience, and social functioning.
Learn about the Developmental disorders types (e.g., autism, ADHD, dyslexia), causes (genetic, environmental), early signs, diagnosis, and interventions. Understand how these disorders affect learning, behavior, and social interaction. Explore inclusive education strategies, therapy options, and the importance of early support for improving long-term outcomes and quality of life.
9. Psychopathology and Mental Health
Learn about DSM-5 and ICD-11 diagnostic criteria, classification systems, and their updates. Focus on implications for diagnosis, treatment planning, workplace mental health, and research reliability. Study cross-cultural considerations, comorbidities, and how classification impacts cognitive and behavioural assessment in clinical and organizational settings.
Learn about CBT/REBT foundations, including cognitive restructuring, behavioral activation, and disputation techniques. Explore their application in workplace stress, decision-making, leadership, and motivation. Study efficacy in treating anxiety, depression, and maladaptive behaviors. Understand theoretical models, evidence-based practice, and integration with industrial-organizational strategies for employee well-being and performance enhancement.
Learn about CBT/REBT foundations, including cognitive restructuring, behavioral activation, and disputation techniques. Explore their application in workplace stress, decision-making, leadership, and motivation. Study efficacy in treating anxiety, depression, and maladaptive behaviors. Understand theoretical models, evidence-based practice, and integration with industrial-organizational strategies for employee well-being and performance enhancement.
Study crisis theories, intervention models (e.g., Roberts’ 7-Step Model), suicide risk assessment, ethical considerations, and prevention strategies. Focus on cognitive distortions, behavioral triggers, workplace stressors, and resilience-building. Analyze cultural, social, and organizational contexts. Develop skills in therapeutic communication, evidence-based practices, and crisis de-escalation tailored to psychological and industrial settings.
10. Applications of Psychology in Industry and Technology
Learn about human-centered design, cognitive load, decision-making, human-computer interaction, workplace safety, usability, error reduction, attention, perception, motivation, and job satisfaction. Understand how ergonomic principles enhance performance, well-being, and system efficiency by aligning environments and tasks with human abilities and limitations.
Study the cognitive processes behind creativity, behavioral drivers of innovation, resistance to change, organizational culture, motivation, leadership styles, and decision-making. Explore how individuals and groups adapt to change, and apply psychological theories to foster innovation in workplaces. Integrate cognitive, behavioral, and industrial-organizational perspectives for a comprehensive understanding.
Study leadership theories (transformational, transactional, servant), team dynamics, motivation, emotional intelligence, conflict resolution, and decision-making. Focus on cognitive biases, behavioral influences, and organizational culture. Understand how leadership styles affect team performance and well-being. Explore industrial applications like talent management, workplace behavior, and psychological safety for effective team functioning.
Explore how AI simulates human cognition to enhance decision-making, task automation, and productivity in workplaces. Understand cognitive modeling, human-AI interaction, ethical implications, and behavioral impacts. Focus on AI’s role in organizational behavior, employee well-being, adaptive systems, and cognitive load management to align with industrial and cognitive psychology in PhD research.
Conduct original research to address a real-world business problem. Learn to formulate research questions, apply theoretical frameworks, and contribute to academic and professional knowledge. Every Learner will go through these following six simple steps to complete their Thesis with the help of a Professional Expert.
What Our Learners Have To Say About Us
Pursuing my Doctorate in Business Administration was more than just an academic pursuit—it was a transformational journey. The research support and global exposure helped me establish myself as a thought leader in strategic management.
Analyze how Amazon or Netflix navigated shifting market conditions through strategic foresight, innovative thinking, and effective change management. Examine key decisions, adaptations to technology and consumer behavior, and leadership in driving transformation. Highlight lessons in resilience, long-term vision, and innovation that enabled sustained competitive advantage.
Analyze Satya Nadella’s transformational leadership at Microsoft, focusing on how his leadership style influenced employee motivation and drove cultural change. Examine key initiatives, communication strategies, and leadership behaviors that reshaped the company’s vision, collaboration, and innovation. Evaluate outcomes through performance improvements, employee engagement, and organizational culture transformation.
Analyze how Apple maintained supply chain resilience during COVID-19, focusing on logistics optimization, risk management strategies, and supplier relationship management. Examine disruptions faced, Apple’s response, and lessons learned. Highlight how Apple adapted operations, diversified suppliers, and leveraged technology to ensure continuity and meet global demand during the pandemic.
In this case study, analyze Tesla’s approach to raising capital and taking financial risks. Evaluate its valuation methods, capital structure decisions, and strategic financial choices. Assess how these influenced growth, investor confidence, and market positioning, while considering implications for long-term sustainability and competitive advantage in the electric vehicle industry.
In this case study, analyze how Airbnb achieved rapid growth through disruptive innovation. Focus on its unique business model, how it scaled operations globally, and secured funding to fuel expansion. Examine key strategies, challenges faced, and the impact of innovation on the hospitality industry’s traditional dynamics.
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Analyze how Coca-Cola tailors its branding and marketing strategies to different regions using consumer psychology insights and data-driven approaches. Examine specific regional campaigns, cultural adaptations, and how consumer behavior influences branding decisions. Highlight the effectiveness of personalized marketing and the role of data in shaping Coca-Cola’s global yet local brand presence.
Analyze the Volkswagen emissions scandal by examining the ethical lapses, failures in compliance, and the role of the board. Evaluate how decisions were made, who was responsible, and how stronger governance could have prevented it. Recommend strategies to enhance ethical decision-making, regulatory compliance, and board accountability in corporate settings.
Frequently Asked Questions
This is a doctoral-level program for professionals who want to lead through research and
innovation. It blends academic depth with real-world impact, helping you turn workplace
challenges into meaningful, research-driven solutions.
Yes, absolutely. It's built with your schedule in mind. You can pursue this PhD alongside your
job, with flexible study hours and a structure that respects your work-life balance.
This is a blended program, primarily conducted online. You'll learn through a mix of live virtual
sessions, recorded lectures, guided mentorship, and independent research. No campus visits
required—unless you choose to attend optional events.
You’ll learn from globally recognized faculty—experienced researchers, tenured professors, and
industry experts. They’ll not only teach you but guide your research journey with real insight and
personalized attention.
Instead of a traditional thesis, you’ll work on a Practicum Research Project. It’s based on a real
issue from your work or industry. With your advisor’s help, you’ll research it rigorously and may
even publish it, depending on your goals.
Not at all. This PhD is designed for professionals, not career academics. You’ll be supported
through every research step—from forming questions to analyzing data—with practical
guidance tailored to your experience level.
Most learners complete the program in about 2.5 to 3 years, depending on how much time you
dedicate. The flexible design means you can move at your own pace, balancing study with your
personal and professional life.
Yes. The degree is awarded by Euro Asian University in Estonia, a recognized institution within
the European Higher Education Area. It holds academic value across Europe, the U.S., and
beyond.
Publishing is not required but highly encouraged. If your work has practical or academic value,
your advisor can guide you in submitting it to journals or presenting it at conferences.
The cohort includes senior executives, consultants, educators, entrepreneurs, and mid-career
professionals. Everyone brings unique experiences, making for rich peer discussions and
networking opportunities.
Whether you want to teach, lead strategic transformation, consult, or start your own research
firm, this PhD helps position you as a subject matter expert and decision-maker in your domain.
The application is simple. Share your academic and professional background, express your
research interests, and have a short conversation with our admissions team. From there, we’ll
guide you through every step
Our advisors are available around the clock to answer questions and support your educational journey. Connect with us today to explore how upGrad can help you meet your career goals.
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