Earn the most prestigious title in your career and develop leadership skills suited to today’s global business challenges. This online DBA program empowers you to innovate and lead at the highest levels.
Doctorate
Mar 31, 2025
36 Months
This course was designed to empower experienced professionals with advanced knowledge and research skills to enable them to drive innovation. Upon completion, learners will be awarded an DBA degree from Euro Asian, Geneva.
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Doctor Degree in Business Administration
1. Research Methodology in Media Studies
Understand the principles, strengths, and limitations of qualitative and quantitative research methods. Learn data collection techniques like interviews, surveys, and content analysis. Focus on applying these methods to media studies, audience analysis, and communication patterns. Develop skills in critical evaluation, ethical research practices, and integrating mixed methods in media research.
Learn research methodologies, coding techniques, message framing, agenda-setting, representation analysis, media effects, quantitative vs. qualitative approaches, sampling, reliability measures, and ethical considerations—essential for critically examining media messages and their impact on public perception and discourse.
Learn key aspects of survey and field research, including research design, sampling methods, questionnaire construction, data collection, ethical considerations, validity and reliability, statistical analysis, and fieldwork techniques. Focus on applying these methods to media audiences, communication patterns, and journalistic practices.
Learn data interpretation techniques, statistical tools like SPSS or R, survey analysis, content analysis, audience metrics, media research design, data visualization, and correlation-regression methods. These skills enable effective evaluation of media trends, audience behavior, and support evidence-based communication research.
2. Media Theories and Communication Models
Understand how media influences public perception by selecting issues (agenda-setting) and shaping interpretation (framing). Study media power, audience reception, political implications, and how narratives impact public opinion, policy discourse, and democratic communication structures.
Learn about Uses and Gratifications Theory explains audience motivations, media choices, and active media consumption. Understand its relevance in digital media, audience segmentation, personalized content, and how users seek information, entertainment, social interaction, or escapism through various communication platforms.
Understand how innovations spread, the role of opinion leaders, adopter categories, communication channels, and social systems. Key learnings include media's influence on adoption, cultural contexts, diffusion curve dynamics, and implications for media campaigns, technology acceptance, and audience behavior in communication strategies.
Focus on understanding the Two-Step Flow Model’s core idea: media influences opinion leaders, who then influence others. Study its implications for media effects, audience behavior, political communication, and digital influence dynamics in today's fragmented media landscape, especially in social media contexts.
3. Development Communication
Study the media’s influence on societal values, policy changes, and public opinion. Explore traditional vs. digital media roles, agenda-setting, framing, advocacy journalism, and media ethics. Analyze media’s impact on marginalized voices, social movements, and democratic processes. Understand the media's power in shaping narratives and fostering long-term social transformation.
Learn its principles, models, and historical evolution; its role in empowering communities; how it contrasts with top-down approaches; its relevance in development and digital media; and its ethical implications for inclusive, democratic, and culturally sensitive communication practices.
Focus on learning how communication strategies influence health behaviors, education systems, and policy-making. This includes understanding the media's role in health advocacy, public health campaigns, the dissemination of educational content, and fostering effective communication in diverse communities.
Focus on understanding how Information and Communication Technologies (ICTs) can bridge gaps in rural development. Learn about their role in improving access to information, empowering marginalized communities, enhancing agricultural practices, and fostering inclusive media platforms for rural areas.
4. Media Ethics and Law
Focus on understanding press freedom, censorship, libel, defamation, and privacy laws. Study international and national regulations governing media conduct, ethical standards, government oversight, and legal challenges faced by journalists. Explore the balance between freedom of expression and legal constraints in journalism.
Focus on understanding the balance between freedom of speech and censorship, the ethical implications of media regulation, the role of the press in democratic societies, legal frameworks governing speech, and the impact of censorship on public discourse and media practices.
Focus on understanding how intellectual property rights (IPR) impact media production, distribution, and consumption. Key topics include copyright laws, fair use, digital content protection, media ethics, licensing, and the balance between creative freedom and legal constraints in the digital age.
Focus on understanding ethical frameworks, the role of journalism codes of conduct, and the mechanisms for holding media accountable. Study the balance between press freedom and social responsibility, explore models of self-regulation, and analyze their impact on public trust and media credibility.
5. Digital Media and Technology
In Social Media Dynamics, focus on understanding the evolving role of social media in news dissemination, audience engagement, content creation, and its influence on public opinion. Study algorithms, ethics, misinformation, and the intersection of traditional media with digital platforms, emphasizing the impact on communication strategies and journalistic practices.
Focus on understanding digital storytelling techniques, multimedia content creation, audience engagement, data-driven journalism, ethics in the digital space, and the evolving role of social media. Explore the impact of technology on news dissemination, fact-checking, and the challenges of digital platforms in shaping public discourse.
Learn about algorithms and news personalization and how algorithms shape content delivery, influence audience behavior, and affect journalistic integrity. It also explores ethical considerations, data privacy, and the role of algorithms in creating filter bubbles and echo chambers.
Focus on understanding AI's impact on news production, ethics, automation in journalism, audience targeting, and content personalization. Study AI's role in fact-checking, media bias, and its potential to reshape narratives, as well as the implications for privacy and data security.
6. Global Media and Communication
In studying Media Globalization and Cultural Imperialism for a PhD in Journalism and Mass Communication, focus on understanding the global flow of media, its impact on local cultures, and the dominance of Western media. Analyze media ownership, representation, power dynamics, cultural hybridity, and the ethical implications of media influence.
Transnational Media Corporations involves understanding their global influence on content production, distribution, and consumption. Key areas include media ownership, power dynamics, regulatory challenges, cultural imperialism, audience fragmentation, digital transformation, and ethical implications in shaping public opinion globally.
Focus on understanding how media structures, policies, and practices differ across countries, influenced by culture, politics, and economics. Learn about media models (e.g., liberal, democratic-corporatist, and polarized pluralist), media regulation, press freedom, and the role of media in democracy and society, providing critical insights for global journalism studies.
International News Flow involves understanding the dynamics of global media networks, cultural influences on news, media ownership, power imbalances, geopolitical impact, and the role of technology in shaping news dissemination across borders. Focus on critical analysis and ethical implications.
7. Media and Society
Analyze how media constructs and reflects societal identities, including race, gender, and class. It explores the impact of media narratives on public perception, power dynamics, and the role of media in shaping cultural norms and diversity.
Studying "Media and Public Opinion" involves understanding how media shapes public perception, the role of framing and agenda-setting, the influence of social media, media bias, public opinion measurement, and how media affects political behavior and societal attitudes.
Gender and Media should focus on understanding media representations of gender, analyzing stereotypes, power dynamics, and intersectionality, exploring gendered media production, and examining how media influences public perception and policy on gender equality and social justice issues.
To explore "Media Influence on Youth" from a PhD in Journalism and Mass Communication perspective, focus on understanding the media's role in shaping youth behavior, identity, and social norms. Study media literacy, the impact of digital platforms, advertising strategies, representation of youth in media, and ethical implications in content creation.
8. Political Communication
Focus on understanding how media influences public opinion, shapes democratic processes, and promotes accountability. Key topics include media freedom, censorship, the role of journalism in democracy, media ownership, ethical practices, and the impact of digital platforms on civic engagement.
Focus on the role of media in shaping public opinion, the ethical implications of campaign communication, media manipulation tactics, audience targeting, media regulations, and the evolving impact of digital platforms on electoral processes.
Studying propaganda and political advertising involves analyzing techniques of persuasion, media influence on public opinion, ethical considerations, the role of narrative framing, digital strategies, and the impact of media on democracy and political processes.
The role of media in policy-making involves studying how media shapes public opinion, influences political agendas, and acts as a watchdog. Key areas include media framing, agenda-setting, media-government relations, the impact of digital media, and ethical considerations in policy reporting.
9. Media Management and Economics
Studying media ownership and monopoly involves understanding how concentrated control of media outlets impacts diversity of viewpoints, content quality, public discourse, and democracy. It also explores the influence of corporate interests on media ethics, editorial independence, and audience perception.
Focus on understanding revenue models (advertising, subscriptions, paywalls), digital transformation, audience monetization strategies, media convergence, the role of platforms, ethical considerations in profit-driven journalism, and the impact of new technologies on traditional media economics.
Focus on understanding the interplay between advertising strategies, audience targeting, and revenue generation models. Study the ethics of advertising, its impact on media content, evolving digital platforms, data analytics, and the economic influence of advertising on journalism's sustainability and independence.
Studying Audience Measurement and Analytics involves understanding how media content reaches and engages audiences. Key areas include data collection methods, metrics analysis, audience segmentation, behavioral insights, and using analytics for content strategy, audience targeting, and assessing media impact and effectiveness.
10. Advanced Media Writing and Production
Focus on mastering investigative research methods, including data analysis, document examination, and interview techniques. Learn how to navigate legal and ethical issues, utilize technology for in-depth reporting, and develop skills in storytelling that unveil hidden truths in complex stories.
Learning documentary filmmaking should focus on narrative construction, ethical storytelling, visual communication, audience engagement, and the impact of documentaries on public discourse. Understanding the intersection of media, society, and politics is crucial for producing compelling and responsible documentary content.
Focus on understanding the techniques of feature writing and editorials. Learn how to craft compelling narratives, maintain journalistic objectivity, and develop strong opinions. Study the structure, style, and ethical considerations, while exploring the impact of features and editorials on public discourse.
Focus on learning narrative techniques for audio-visual storytelling, scripting for diverse media formats (film, TV, digital), understanding audience engagement, integrating visual and audio elements effectively, and exploring ethical considerations in media production and content representation.
Conduct original research to address a real-world business problem. Learn to formulate research questions, apply theoretical frameworks, and contribute to academic and professional knowledge. Every Learner will go through these following six simple steps to complete their Thesis with the help of a Professional Expert.
What Our Learners Have To Say About Us
Pursuing my Doctorate in Business Administration was more than just an academic pursuit—it was a transformational journey. The research support and global exposure helped me establish myself as a thought leader in strategic management.
Analyze how Amazon or Netflix navigated shifting market conditions through strategic foresight, innovative thinking, and effective change management. Examine key decisions, adaptations to technology and consumer behavior, and leadership in driving transformation. Highlight lessons in resilience, long-term vision, and innovation that enabled sustained competitive advantage.
Analyze Satya Nadella’s transformational leadership at Microsoft, focusing on how his leadership style influenced employee motivation and drove cultural change. Examine key initiatives, communication strategies, and leadership behaviors that reshaped the company’s vision, collaboration, and innovation. Evaluate outcomes through performance improvements, employee engagement, and organizational culture transformation.
Analyze how Apple maintained supply chain resilience during COVID-19, focusing on logistics optimization, risk management strategies, and supplier relationship management. Examine disruptions faced, Apple’s response, and lessons learned. Highlight how Apple adapted operations, diversified suppliers, and leveraged technology to ensure continuity and meet global demand during the pandemic.
In this case study, analyze Tesla’s approach to raising capital and taking financial risks. Evaluate its valuation methods, capital structure decisions, and strategic financial choices. Assess how these influenced growth, investor confidence, and market positioning, while considering implications for long-term sustainability and competitive advantage in the electric vehicle industry.
In this case study, analyze how Airbnb achieved rapid growth through disruptive innovation. Focus on its unique business model, how it scaled operations globally, and secured funding to fuel expansion. Examine key strategies, challenges faced, and the impact of innovation on the hospitality industry’s traditional dynamics.
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Analyze how Coca-Cola tailors its branding and marketing strategies to different regions using consumer psychology insights and data-driven approaches. Examine specific regional campaigns, cultural adaptations, and how consumer behavior influences branding decisions. Highlight the effectiveness of personalized marketing and the role of data in shaping Coca-Cola’s global yet local brand presence.
Analyze the Volkswagen emissions scandal by examining the ethical lapses, failures in compliance, and the role of the board. Evaluate how decisions were made, who was responsible, and how stronger governance could have prevented it. Recommend strategies to enhance ethical decision-making, regulatory compliance, and board accountability in corporate settings.
Frequently Asked Questions
This is a doctoral-level program for professionals who want to lead through research and
innovation. It blends academic depth with real-world impact, helping you turn workplace
challenges into meaningful, research-driven solutions.
Yes, absolutely. It's built with your schedule in mind. You can pursue this PhD alongside your
job, with flexible study hours and a structure that respects your work-life balance.
This is a blended program, primarily conducted online. You'll learn through a mix of live virtual
sessions, recorded lectures, guided mentorship, and independent research. No campus visits
required—unless you choose to attend optional events.
You’ll learn from globally recognized faculty—experienced researchers, tenured professors, and
industry experts. They’ll not only teach you but guide your research journey with real insight and
personalized attention.
Instead of a traditional thesis, you’ll work on a Practicum Research Project. It’s based on a real
issue from your work or industry. With your advisor’s help, you’ll research it rigorously and may
even publish it, depending on your goals.
Not at all. This PhD is designed for professionals, not career academics. You’ll be supported
through every research step—from forming questions to analyzing data—with practical
guidance tailored to your experience level.
Most learners complete the program in about 2.5 to 3 years, depending on how much time you
dedicate. The flexible design means you can move at your own pace, balancing study with your
personal and professional life.
Yes. The degree is awarded by Euro Asian University in Estonia, a recognized institution within
the European Higher Education Area. It holds academic value across Europe, the U.S., and
beyond.
Publishing is not required but highly encouraged. If your work has practical or academic value,
your advisor can guide you in submitting it to journals or presenting it at conferences.
The cohort includes senior executives, consultants, educators, entrepreneurs, and mid-career
professionals. Everyone brings unique experiences, making for rich peer discussions and
networking opportunities.
Whether you want to teach, lead strategic transformation, consult, or start your own research
firm, this PhD helps position you as a subject matter expert and decision-maker in your domain.
The application is simple. Share your academic and professional background, express your
research interests, and have a short conversation with our admissions team. From there, we’ll
guide you through every step
Our advisors are available around the clock to answer questions and support your educational journey. Connect with us today to explore how upGrad can help you meet your career goals.
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