Earn the most prestigious title in your career and develop leadership skills suited to today’s global business challenges. This online DBA program empowers you to innovate and lead at the highest levels.
Doctorate
May 10, 2025
36 Months
This course was designed to empower experienced professionals with advanced knowledge and research skills to enable them to drive innovation. Upon completion, learners will be awarded an DBA degree from Euro Asian, Geneva.
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Doctor Degree in Business Administration
1. Foundations of Entrepreneurship
Study Schumpeter’s innovation and creative destruction, Kirzner’s alertness to opportunities, and Knight’s view on uncertainty and risk-bearing. Understand how each theory explains entrepreneurial behavior, opportunity recognition, and economic development. Analyze their implications for innovation, market dynamics, and decision-making under uncertainty in advancing entrepreneurial research and theory development.
Explore opportunity recognition, risk tolerance, resilience, creativity, strategic thinking, and adaptive learning. Understanding cognitive biases, heuristics, and decision-making under uncertainty is crucial, along with studying successful entrepreneurial behaviors and their influence on innovation and venture creation.
Learn to identify unmet market needs, analyze trends, and assess innovative ideas' feasibility. Understand cognitive processes behind entrepreneurial alertness, evaluate risks and resources, and apply frameworks for opportunity assessment. Develop skills in validating market potential, aligning opportunities with strategic goals, and leveraging innovation for sustainable competitive advantage.
Study the origins of entrepreneurship, from mercantilist and classical periods to the industrial revolution and modern capitalism. Understand key theorists like Schumpeter, Cantillon, and Kirzner. Explore how societal, economic, and technological shifts influenced entrepreneurial roles, policies, and innovation, shaping today’s dynamic entrepreneurial ecosystems across different historical and cultural contexts.
2. Innovation Management
Understand key innovation theories: Disruptive Innovation (new markets and technologies displacing existing ones), Open Innovation (leveraging external ideas and partnerships), and Incremental Innovation (continuous small improvements). Analyze their strategic implications, applications in startups and incumbents, and their roles in entrepreneurial ecosystems, value creation, and sustainable competitive advantage.
Learn strategic alignment of R&D with business goals, innovation management, commercialization processes, technology transfer, and organizational structures supporting innovation. Understand how to manage uncertainty, foster collaboration, protect intellectual property, and accelerate time-to-market. Explore how entrepreneurial thinking drives new product development and sustainable competitive advantage in dynamic environments.
Study key theories like Rogers' Diffusion of Innovations, adopter categories, and innovation-decision processes. Understand factors influencing adoption (e.g., relative advantage, compatibility). Explore roles of networks, opinion leaders, and institutional context. Analyze how entrepreneurs drive innovation uptake across markets, and how innovations spread within and across organizations and ecosystems.
Learn to evaluate innovation outcomes, measure R&D effectiveness, assess innovation impact on firm performance, understand key performance indicators (KPIs), track innovation processes, and apply metrics for strategic decision-making in entrepreneurial and innovation-driven environments.
3. Entrepreneurial Finance
Study venture capital and angel investment by exploring funding stages, investor criteria, valuation methods, term sheets, equity financing, and exit strategies. Understand investor-entrepreneur dynamics, decision-making processes, and risk management. Examine their impact on innovation ecosystems, startup growth, and regional development, with emphasis on theoretical models and empirical research findings.
Learn startup valuation techniques including DCF, comparables, VC method, and real options. Understand how uncertainty, market potential, intellectual property, and founder credibility influence valuation. Explore investor perspectives, negotiation dynamics, and the role of innovation ecosystems in shaping early-stage venture valuation and strategic decision-making.
Understand crowdfunding models (donation, reward, equity, lending), success factors, and platform dynamics. Explore investor behavior, regulatory frameworks, and innovation diffusion. Analyze how alternative financing empowers startups, mitigates funding gaps, and democratizes investment. Study entrepreneurial finance strategies, digital trust-building, and the role of communities in validating and scaling innovations.
Learn to assess startup financial viability, budgeting, forecasting, funding strategies, and capital structure. Analyze financial risks, including market, operational, and liquidity risks. Explore valuation methods, investor expectations, and scenario analysis. Integrate financial planning with innovation strategies to support sustainable venture growth and scalability.
4. Business Model Innovation
Learn to critically analyze and design business models using the Business Model Canvas and Lean Startup principles. Focus on value creation, customer segments, channels, revenue streams, and iterative validation. Understand theoretical foundations, application in startup ecosystems, and how innovative models drive sustainable competitive advantage in entrepreneurial ventures.
Study how emerging technologies, market shifts, and startups challenge established business models. Explore disruptive innovation theory, value proposition shifts, platform dynamics, and strategic responses by incumbents. Examine case studies, ecosystem impacts, and the role of entrepreneurial agility in seizing disruption opportunities. Focus on theoretical and practical implications for innovation.
Learn how to identify customer segments, understand their jobs, pains, and gains, design value propositions that align with their needs, apply the Value Proposition Canvas, test assumptions, and iterate solutions to achieve product-market fit, fostering innovation-driven entrepreneurial success.
Understand various revenue models (e.g., subscription, freemium, licensing) and cost structures (fixed vs. variable costs) to evaluate entrepreneurial viability. Explore how innovative ventures align revenue generation with value propositions, scalability, and market fit. Analyze implications for sustainability, investor appeal, and business model innovation in dynamic and uncertain environments.
5. Strategic Entrepreneurship
Learn how startups create sustainable advantages, differentiate in dynamic markets, leverage innovation, navigate industry forces, and strategically position themselves. Emphasis should be on early-stage decision-making, market entry tactics, resource constraints, and scaling strategies in uncertain environments.
Understand the core concepts of the Resource-Based View (RBV), focusing on valuable, rare, inimitable, and non-substitutable (VRIN) resources. Explore how dynamic capabilities enable firms to adapt, integrate, and reconfigure internal and external resources to foster innovation, sustain competitive advantage, and drive entrepreneurial growth in dynamic and uncertain environments.
Learn about corporate entrepreneurship’s strategic role in fostering innovation within established firms. Study intrapreneurial behavior, organizational culture, innovation management, leadership support, risk-taking, resource allocation, and structural mechanisms that enable internal ventures. Examine how firms balance exploration and exploitation to maintain competitive advantage through sustained innovation.
Learn about forming and managing strategic alliances, fostering trust, value co-creation, resource sharing, and governance mechanisms. Understand ecosystem dynamics, including stakeholder roles, interdependencies, innovation networks, and platform strategies. Explore how alliances and ecosystems drive entrepreneurial growth, scalability, and competitive advantage in rapidly evolving markets and innovation-driven environments.
6. Global Business and International Markets
Learn about social entrepreneurship, sustainable business models, impact measurement, stakeholder engagement, and systems thinking. Explore how ventures address social challenges innovatively, scale impact, and balance mission with profitability. Understand funding mechanisms, policy frameworks, and cross-sector collaboration to drive meaningful change through entrepreneurial approaches in local and global contexts.
Study the Triple Bottom Line to understand sustainable business models. Focus on integrating social equity (People), environmental responsibility (Planet), and economic viability (Profit). Explore how innovation drives impact across these dimensions, shaping ethical, resilient ventures that create long-term value for all stakeholders.
Explore sustainable business models through value creation, circular economy principles, stakeholder integration, long-term environmental and social impact, scalability, and innovation strategies. Understanding frameworks like the triple bottom line and business model canvas, and analyzing real-world cases, is essential for advancing sustainable entrepreneurship research.
Learn impact assessment frameworks, key performance indicators (KPIs), social return on investment (SROI), qualitative and quantitative evaluation methods, stakeholder analysis, theory of change, impact metrics design, data collection strategies, and integration of impact measurement in entrepreneurial ventures.
7. Technology and Digital Innovation
Explore the process of innovation, from idea generation to implementation. Learn how to foster a culture of innovation and manage technological, structural, and cultural changes. This helps organizations adapt quickly and stay competitive in evolving markets.
Learn how emerging technologies like AI, Blockchain, and IoT drive business model innovation, enable data-driven decision-making, improve operational efficiency, and create new market opportunities. Understand their integration, ethical implications, scalability potential, and their role in fostering competitive advantage and sustainable entrepreneurial ventures.
Learn how digital transformation reshapes business models, drives innovation, enhances customer experiences, and fosters agility. Understand emerging technologies, digital strategy, organizational change, and ecosystem evolution. Explore its impact on startups, scalability, competitive advantage, and how it fuels entrepreneurial opportunities in the digital age.
Understand platform business models, network effects, multi-sided markets, and value co-creation. Study innovation dynamics, governance structures, scaling strategies, and ecosystem leadership. Explore how platforms disrupt traditional industries, enable entrepreneurship, and foster user-driven innovation. Analyze case studies of successful platforms and emerging trends like decentralization, data monetization, and platform regulation.
Study how technology enables startup scalability through innovation, automation, and data-driven decision-making. Explore digital platforms, lean startup methodology, and network effects. Analyze funding strategies, market disruption, and rapid growth models. Examine case studies of tech startups to understand entrepreneurial ecosystems, scalability challenges, and strategic pivots in high-growth environments.
8. Entrepreneurial Ecosystems & Policy
Study how to identify opportunities, develop business models, and create sustainable ventures. Learn funding options, market validation, and scaling strategies. This subject helps in launching startups or fostering entrepreneurial thinking within established organizations (intrapreneurship).
Study the structure, actors, and dynamics of National and Regional Innovation Systems (NIS/RIS). Focus on how institutions, policies, networks, and knowledge flows influence entrepreneurial ecosystems, innovation outputs, and economic development. Understand systemic interactions, regional disparities, and the role of universities, government, and industry in fostering innovation and entrepreneurship.
Understand how incubators, accelerators, and hubs support startups through mentorship, funding, and networking. Explore their roles in fostering innovation, reducing startup risk, and enhancing entrepreneurial ecosystems. Analyze their impact on venture growth, commercialization of research, and policy implications for innovation-driven economies, particularly in academic and research-based entrepreneurship contexts.
Understand how government policies influence entrepreneurship through regulations, subsidies, taxation, and innovation incentives. Study legal frameworks, intellectual property rights, startup policies, public-private partnerships, and national innovation systems. Analyze the impact of policy environments on entrepreneurial ecosystems, funding access, and market entry. Focus on comparative and evidence-based policy evaluation methods.
Learn how to evaluate entrepreneurial ecosystems, understand key performance indicators across countries, assess innovation capacity, identify policy gaps, and develop comparative frameworks that inform evidence-based strategies for enhancing entrepreneurial growth and global competitiveness.
9. Research Methodology & Academic Writing
Understand research design, data collection, and analysis techniques. Learn to apply qualitative methods (e.g., interviews, case studies) for exploring entrepreneurial behavior, and quantitative methods (e.g., surveys, statistical analysis) for testing innovation theories. Focus on triangulation, validity, and reliability to ensure rigorous, impactful research in entrepreneurship and innovation contexts.
Understand research paradigms, formulating research questions, qualitative and quantitative methods, case study and longitudinal designs, sampling strategies, data collection techniques, validity and reliability, ethical considerations, and theory-building approaches relevant to entrepreneurial phenomena and innovation contexts.
Learn the principles and applications of case study and ethnographic methods to explore entrepreneurial behavior, innovation processes, and organizational cultures. Focus on data collection techniques, contextual analysis, theory-building, and understanding real-world phenomena. Emphasize reflexivity, participant observation, and in-depth interviews to generate rich, qualitative insights for entrepreneurship research.
Learn academic writing styles, literature review techniques, research design, and ethical publishing. Master thesis structuring, referencing, and data presentation. Understand journal selection, peer review processes, and impact metrics. Focus on originality, critical analysis, and contribution to entrepreneurship and innovation. Develop clarity, coherence, and academic rigor in scholarly communication.
10. Leadership, Ethics, and Entrepreneurial Behavior
Explore frameworks for ethical decision-making, stakeholder theory, moral philosophy, and corporate social responsibility. Emphasis should be on navigating ethical dilemmas, balancing profit with social impact, understanding regulatory implications, and fostering ethical cultures in startups to drive sustainable and responsible innovation.
Entrepreneurial leadership styles encompass visionary thinking, adaptability, risk-taking, and innovation-driven decision-making. As a PhD student in Entrepreneurship and Innovation, focus on transformational, transactional, and servant leadership, their influence on venture performance, team dynamics, opportunity recognition, and strategic growth. Analyze empirical studies, contextual factors, and evolving leadership paradigms in entrepreneurship.
Understand the mindset, traits, and emotional challenges of entrepreneurs. Explore resilience, stress management, risk tolerance, and failure recovery. Study how psychological factors influence decision-making, innovation, and leadership. Examine support systems, motivation, and mental well-being to enhance founder effectiveness and sustainability in entrepreneurial ventures.
Understanding leadership styles, communication patterns, trust-building, managing diversity, resolving conflicts constructively, fostering collaboration, navigating power dynamics, and aligning team goals. These skills are essential for startup teams, co-founder relationships, and innovation-driven organizational performance.
Conduct original research to address a real-world business problem. Learn to formulate research questions, apply theoretical frameworks, and contribute to academic and professional knowledge. Every Learner will go through these following six simple steps to complete their Thesis with the help of a Professional Expert.
What Our Learners Have To Say About Us
Pursuing my Doctorate in Business Administration was more than just an academic pursuit—it was a transformational journey. The research support and global exposure helped me establish myself as a thought leader in strategic management.
Analyze how Amazon or Netflix navigated shifting market conditions through strategic foresight, innovative thinking, and effective change management. Examine key decisions, adaptations to technology and consumer behavior, and leadership in driving transformation. Highlight lessons in resilience, long-term vision, and innovation that enabled sustained competitive advantage.
Analyze Satya Nadella’s transformational leadership at Microsoft, focusing on how his leadership style influenced employee motivation and drove cultural change. Examine key initiatives, communication strategies, and leadership behaviors that reshaped the company’s vision, collaboration, and innovation. Evaluate outcomes through performance improvements, employee engagement, and organizational culture transformation.
Analyze how Apple maintained supply chain resilience during COVID-19, focusing on logistics optimization, risk management strategies, and supplier relationship management. Examine disruptions faced, Apple’s response, and lessons learned. Highlight how Apple adapted operations, diversified suppliers, and leveraged technology to ensure continuity and meet global demand during the pandemic.
In this case study, analyze Tesla’s approach to raising capital and taking financial risks. Evaluate its valuation methods, capital structure decisions, and strategic financial choices. Assess how these influenced growth, investor confidence, and market positioning, while considering implications for long-term sustainability and competitive advantage in the electric vehicle industry.
In this case study, analyze how Airbnb achieved rapid growth through disruptive innovation. Focus on its unique business model, how it scaled operations globally, and secured funding to fuel expansion. Examine key strategies, challenges faced, and the impact of innovation on the hospitality industry’s traditional dynamics.
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Analyze how Coca-Cola tailors its branding and marketing strategies to different regions using consumer psychology insights and data-driven approaches. Examine specific regional campaigns, cultural adaptations, and how consumer behavior influences branding decisions. Highlight the effectiveness of personalized marketing and the role of data in shaping Coca-Cola’s global yet local brand presence.
Analyze the Volkswagen emissions scandal by examining the ethical lapses, failures in compliance, and the role of the board. Evaluate how decisions were made, who was responsible, and how stronger governance could have prevented it. Recommend strategies to enhance ethical decision-making, regulatory compliance, and board accountability in corporate settings.
Frequently Asked Questions
This is a doctoral-level program for professionals who want to lead through research and
innovation. It blends academic depth with real-world impact, helping you turn workplace
challenges into meaningful, research-driven solutions.
Yes, absolutely. It's built with your schedule in mind. You can pursue this PhD alongside your
job, with flexible study hours and a structure that respects your work-life balance.
This is a blended program, primarily conducted online. You'll learn through a mix of live virtual
sessions, recorded lectures, guided mentorship, and independent research. No campus visits
required—unless you choose to attend optional events.
You’ll learn from globally recognized faculty—experienced researchers, tenured professors, and
industry experts. They’ll not only teach you but guide your research journey with real insight and
personalized attention.
Instead of a traditional thesis, you’ll work on a Practicum Research Project. It’s based on a real
issue from your work or industry. With your advisor’s help, you’ll research it rigorously and may
even publish it, depending on your goals.
Not at all. This PhD is designed for professionals, not career academics. You’ll be supported
through every research step—from forming questions to analyzing data—with practical
guidance tailored to your experience level.
Most learners complete the program in about 2.5 to 3 years, depending on how much time you
dedicate. The flexible design means you can move at your own pace, balancing study with your
personal and professional life.
Yes. The degree is awarded by Euro Asian University in Estonia, a recognized institution within
the European Higher Education Area. It holds academic value across Europe, the U.S., and
beyond.
Publishing is not required but highly encouraged. If your work has practical or academic value,
your advisor can guide you in submitting it to journals or presenting it at conferences.
The cohort includes senior executives, consultants, educators, entrepreneurs, and mid-career
professionals. Everyone brings unique experiences, making for rich peer discussions and
networking opportunities.
Whether you want to teach, lead strategic transformation, consult, or start your own research
firm, this PhD helps position you as a subject matter expert and decision-maker in your domain.
The application is simple. Share your academic and professional background, express your
research interests, and have a short conversation with our admissions team. From there, we’ll
guide you through every step
Our advisors are available around the clock to answer questions and support your educational journey. Connect with us today to explore how upGrad can help you meet your career goals.
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