Earn the most prestigious title in your career and develop leadership skills suited to today’s global business challenges. This online DBA program empowers you to innovate and lead at the highest levels.
Doctorate
May 31, 2025
36 Months
This course was designed to empower experienced professionals with advanced knowledge and research skills to enable them to drive innovation. Upon completion, learners will be awarded an DBA degree from Euro Asian, Geneva.
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Doctor Degree in Business Administration
1. Theories and Foundations of Public Relations
Focus on understanding the key theories like the Situational Theory of Publics, Excellence Theory, and Diffusion of Innovations. Learn about the role of media, the concept of framing, and how PR shapes public opinion, influences behavior, and builds corporate reputation in strategic communication.
Explore strategic communication models like the Shannon-Weaver Model, Grunig’s Four Models of PR, and the Situational Theory of Publics. Focus on how these models influence messaging, audience engagement, reputation management, and organizational communication strategies.
Focus on understanding media relations theories, strategic communication models, crisis communication, and the role of PR in shaping public opinion. Examine the influence of digital media, ethics in PR, and the evolving relationship between organizations and media.
Focus on understanding key models like Situational Crisis Communication Theory (SCCT) and the Image Restoration Theory. Study how organizations manage reputational risks, stakeholder communication, and the impact of media. Learn to apply strategies for timely, transparent, and effective messaging during crises to mitigate damage.
2. Corporate Communication and Branding
Studying Corporate Social Responsibility (CSR) involves understanding its impact on brand image, stakeholder relations, ethical communication, and community engagement. It also includes exploring CSR strategies, crisis management, and the role of media in shaping public perception of corporate actions.
Internal communication strategies should focus on fostering employee engagement, aligning organizational goals with communication efforts, enhancing leadership communication, utilizing digital tools, managing crisis communication internally, and creating a feedback culture to improve organizational effectiveness and employee satisfaction.
Studying Brand Management and Communication should focus on strategic brand positioning, crisis management, brand identity, stakeholder engagement, digital branding, and the role of communication in maintaining brand equity. Analyzing consumer behavior and reputation management is also key.
In Reputation Management, focus on understanding the strategic frameworks for maintaining and improving an organization's reputation. Learn crisis communication, stakeholder engagement, media relations, brand positioning, and social media influence. Analyze the role of transparency, ethics, and corporate social responsibility in building trust and mitigating reputation risks.
3. Media and Digital Communication
Public Relations and Corporate Communications, focus on understanding audience segmentation, content curation, brand messaging, crisis communication, social media analytics, influencer collaboration, and ethical considerations. Study strategies for engagement, reputation management, and integration of social media with traditional PR campaigns to optimize brand presence.
Focus on understanding media influence on public perception, strategic communication tactics, relationship-building with journalists, crisis management, media ethics, and audience targeting. Study the role of media in shaping public opinion, the impact of digital media, and how PR professionals manage public narratives.
Focus on mastering digital PR tools like media monitoring platforms, social listening tools, and analytics software. Learn techniques for influencer outreach, content optimization, SEO, and crisis management. Understand how to measure digital PR campaigns' effectiveness and leverage emerging technologies for engagement.
Focus on crisis communication strategies, digital reputation management, social media monitoring, stakeholder engagement, and message control. Study the role of transparency, real-time response, narrative framing, and the impact of online platforms in shaping public perception during crises.
4. Research Methods in Public Relations
Learn to analyze qualitative data (e.g., interviews, focus groups) for in-depth insights into stakeholder perceptions and attitudes, while using quantitative methods (e.g., surveys, analytics) for measuring trends, effectiveness, and impact of communication strategies. Both approaches are crucial for evidence-based decision-making.
Learning content analysis and media monitoring involves understanding how to systematically analyze media content, assess public perception, track media trends, and measure communication effectiveness. This skill aids in strategic decision-making, crisis management, brand positioning, and improving organizational messaging based on media feedback.
Learning survey and focus group techniques involves mastering data collection methods, understanding audience behavior, and analyzing qualitative and quantitative insights. You'll explore designing effective surveys, moderating focus groups, and using findings to shape communication strategies and public opinion management.
Learning about data analytics in PR campaigns involves understanding how to measure campaign effectiveness, track audience engagement, analyze sentiment, and leverage data for strategic decision-making. Key skills include statistical analysis, data visualization, and interpreting metrics for improved communication strategies.
5. Public Relations Ethics and Law
Focus on understanding ethical frameworks, decision-making models, and the impact of organizational values on communication practices. Study case studies on ethical dilemmas, stakeholder interests, transparency, accountability, and the role of PR in fostering trust and credibility.
Learning about legal issues involves understanding laws governing media relations, intellectual property, defamation, privacy rights, crisis communication, advertising regulations, and ethical standards. It's essential to examine the intersection of law with strategic communication practices and their implications on reputation management.
Studying ethical challenges in crisis communication involves understanding transparency, truthfulness, stakeholder trust, accountability, and balancing organizational interests with public welfare. Critical analysis of ethical decision-making frameworks, media manipulation, and responsibility during high-stakes crises is essential to ensure integrity and credibility.
Focus on understanding the balance between media freedom and privacy rights. Learn about data protection laws, the ethical implications of privacy breaches, and how organizations navigate media regulations to protect individual and corporate reputations while ensuring compliance with legal standards.
6. Crisis Management and Risk Communication
Focus on understanding how to effectively manage crises, convey complex risks to diverse audiences, and build trust through transparent messaging. Study strategies for media relations, stakeholder engagement, and tailoring communication to different risk scenarios.
Focus on strategies for managing stakeholder relations, creating crisis response frameworks, and maintaining organizational reputation. Key areas include media management, message crafting, stakeholder analysis, risk assessment, and post-crisis recovery. Understanding psychological impacts and legal implications is essential for effective communication during crises.
Studying Corporate Reputation and Recovery should focus on understanding how brands build, maintain, and restore public trust. Key concepts include crisis communication strategies, stakeholder engagement, brand resilience, reputation management, and the role of transparency in recovering from damage to a company's image.
Learn strategies for identifying key stakeholders during crises, effective communication techniques, building trust, managing conflicts, and maintaining relationships. Understanding ethical implications, leveraging digital platforms, and crisis response planning are also critical in engaging stakeholders effectively.
7. Global Public Relations and Cross-Cultural Communication
In Cross-Cultural Communication Theories, focus on understanding cultural dimensions, intercultural communication models, and communication barriers. Explore theories like Hofstede’s Cultural Dimensions, Hall’s High and Low Context, and Edward T. Hall’s Proxemics to enhance public relations strategies across diverse cultural contexts, fostering effective, inclusive communication in global corporate settings.
Focus on cross-cultural communication, global media landscapes, ethical considerations, crisis management, and the impact of digital platforms. Learn how to tailor messages for diverse audiences, manage international brand reputations, and navigate political, social, and economic influences on public relations.
In Global Media Systems and PR Practices, focus on understanding the influence of media across different cultures, the role of global communication strategies in public relations, and the ethical considerations in cross-cultural PR practices. Study how media systems shape corporate reputation, crisis communication, and international branding efforts.
Study how multinational corporations (MNCs) use strategic communication to influence global public opinion and foster international goodwill. Explore corporate diplomacy, brand diplomacy, CSR, and soft power. Analyze how MNCs align with host nations' cultural values, manage reputation crises, and collaborate with governments to enhance both corporate and national images abroad.
Conduct original research to address a real-world business problem. Learn to formulate research questions, apply theoretical frameworks, and contribute to academic and professional knowledge. Every Learner will go through these following six simple steps to complete their Thesis with the help of a Professional Expert.
What Our Learners Have To Say About Us
Pursuing my Doctorate in Business Administration was more than just an academic pursuit—it was a transformational journey. The research support and global exposure helped me establish myself as a thought leader in strategic management.
Analyze how Amazon or Netflix navigated shifting market conditions through strategic foresight, innovative thinking, and effective change management. Examine key decisions, adaptations to technology and consumer behavior, and leadership in driving transformation. Highlight lessons in resilience, long-term vision, and innovation that enabled sustained competitive advantage.
Analyze Satya Nadella’s transformational leadership at Microsoft, focusing on how his leadership style influenced employee motivation and drove cultural change. Examine key initiatives, communication strategies, and leadership behaviors that reshaped the company’s vision, collaboration, and innovation. Evaluate outcomes through performance improvements, employee engagement, and organizational culture transformation.
Analyze how Apple maintained supply chain resilience during COVID-19, focusing on logistics optimization, risk management strategies, and supplier relationship management. Examine disruptions faced, Apple’s response, and lessons learned. Highlight how Apple adapted operations, diversified suppliers, and leveraged technology to ensure continuity and meet global demand during the pandemic.
In this case study, analyze Tesla’s approach to raising capital and taking financial risks. Evaluate its valuation methods, capital structure decisions, and strategic financial choices. Assess how these influenced growth, investor confidence, and market positioning, while considering implications for long-term sustainability and competitive advantage in the electric vehicle industry.
In this case study, analyze how Airbnb achieved rapid growth through disruptive innovation. Focus on its unique business model, how it scaled operations globally, and secured funding to fuel expansion. Examine key strategies, challenges faced, and the impact of innovation on the hospitality industry’s traditional dynamics.
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Analyze how Coca-Cola tailors its branding and marketing strategies to different regions using consumer psychology insights and data-driven approaches. Examine specific regional campaigns, cultural adaptations, and how consumer behavior influences branding decisions. Highlight the effectiveness of personalized marketing and the role of data in shaping Coca-Cola’s global yet local brand presence.
Analyze the Volkswagen emissions scandal by examining the ethical lapses, failures in compliance, and the role of the board. Evaluate how decisions were made, who was responsible, and how stronger governance could have prevented it. Recommend strategies to enhance ethical decision-making, regulatory compliance, and board accountability in corporate settings.
Frequently Asked Questions
This is a doctoral-level program for professionals who want to lead through research and
innovation. It blends academic depth with real-world impact, helping you turn workplace
challenges into meaningful, research-driven solutions.
Yes, absolutely. It's built with your schedule in mind. You can pursue this PhD alongside your
job, with flexible study hours and a structure that respects your work-life balance.
This is a blended program, primarily conducted online. You'll learn through a mix of live virtual
sessions, recorded lectures, guided mentorship, and independent research. No campus visits
required—unless you choose to attend optional events.
You’ll learn from globally recognized faculty—experienced researchers, tenured professors, and
industry experts. They’ll not only teach you but guide your research journey with real insight and
personalized attention.
Instead of a traditional thesis, you’ll work on a Practicum Research Project. It’s based on a real
issue from your work or industry. With your advisor’s help, you’ll research it rigorously and may
even publish it, depending on your goals.
Not at all. This PhD is designed for professionals, not career academics. You’ll be supported
through every research step—from forming questions to analyzing data—with practical
guidance tailored to your experience level.
Most learners complete the program in about 2.5 to 3 years, depending on how much time you
dedicate. The flexible design means you can move at your own pace, balancing study with your
personal and professional life.
Yes. The degree is awarded by Euro Asian University in Estonia, a recognized institution within
the European Higher Education Area. It holds academic value across Europe, the U.S., and
beyond.
Publishing is not required but highly encouraged. If your work has practical or academic value,
your advisor can guide you in submitting it to journals or presenting it at conferences.
The cohort includes senior executives, consultants, educators, entrepreneurs, and mid-career
professionals. Everyone brings unique experiences, making for rich peer discussions and
networking opportunities.
Whether you want to teach, lead strategic transformation, consult, or start your own research
firm, this PhD helps position you as a subject matter expert and decision-maker in your domain.
The application is simple. Share your academic and professional background, express your
research interests, and have a short conversation with our admissions team. From there, we’ll
guide you through every step
Our advisors are available around the clock to answer questions and support your educational journey. Connect with us today to explore how upGrad can help you meet your career goals.
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